Is Your Marketo Setup Costing You Leads?

Marketo Instance Check

Smart solutions. Quality results.

The “Marketo Health Check” by Marketo Made Easy is a complimentary service designed to transform your Adobe Marketo Engage investment into a revenue-generating asset. This comprehensive review provides a six-point roadmap to enhance the profitability of your marketing technology stack.

Are you getting the most out of Marketo?

Marketo is a powerhouse—if it’s configured and maintained correctly. Here’s your no-fluff checklist to see how your instance measures up (and where it might be leaking potential growth).
Measure the performance of your Marketo instance and ensure it’s utilizing best practices. You’ll receive high-level recommendations on how to improve your instance.

Our Credentials

Data Hygiene

Why It Matters: Poorly managed data leads to wasted marketing spend, irrelevant communications, and skewed reports.

Email Deliverability & Engagement

Why It Matters: If your emails go to spam or get ignored, your Marketo investment isn’t paying off.

Landing Pages & Forms

Why It Matters: Your landing pages are often the first real interaction leads have with your brand—make it count.

Program Structure & Naming Conventions

Why It Matters: A tidy folder structure and consistent naming conventions save you time, reduce errors, and make scaling campaigns much easier.

Integration & Sync

Why It Matters: Siloed data can lead to incomplete reporting and missed opportunities. Seamless sync ensures your marketing and sales teams work from a single source of truth.

Lead Scoring & Lifecycle Stages

Why It Matters: Proper lead scoring helps Sales identify the hottest prospects. Lifecycle stages ensure you know exactly where each lead stands.

Reporting & Analytics

Why It Matters: Data without actionable insights is just noise. Pinpoint your wins—and your gaps—so you can invest your resources wisely.

Best Practices & Security

Why It Matters: Overlooking security and best practices can lead to compliance issues or a compromised Marketo environment.

Marketo Health Check